Making Direct and Personal Connections
Smartphones are very personal devices that most people rely on every day to help them with a variety of tasks. Reaching people through their smartphones is very direct, and a mobile app can give you a direct link to your customers. If someone downloads your app, they're already demonstrating their interest in your business. An app is more personal, and potentially more effective, than a website or social media profile that isn't a constant fixture on a mobile phone like an app is.
Building Loyal Customers
An app that gives your customers great content or serves a very useful purpose can help build customer loyalty. Because someone is already interested in or a fan of your business, a great mobile app can help reinforce their positive feelings about you. If customers are on the fence, an app can help tip the scales. Another great thing about an app is that if it helps your customers and/or makes it easy for them to make a purchase, they won't bother downloading your competitors' apps.
Reaching New Customers
If your app serves a general purpose and serves it well more people than just your customers will be interested in it. People who weren't previously customers might find out about your useful app, download it, and then become fans of yours. It's a great way to reach new people and introduce them to your brand.
Through your mobile app, you can give customers the chance to join your mailing list or option to text messages. As long as it's not intrusive or required, asking people to provide some demographic information about themselves is a great way to learn more about your customers and the people who are using your app. An app is a great way to solicit feedback, too, if you ask people to share their experiences or opinions through the app.